Like most debates, both sides have a point. And really, it doesn’t have to be one way or the other.
It all comes down to your audience, the message you want to get across and the best way to achieve it.
All studies make it clear that interactions with a home page slider do decline with the number of features. However, in proper context, they are effective. As in the Notre Dame study, a carousel probably isn’t a great idea for a University website. But for an eCommerce website, it can be effective and useful.
It is through proper design, image and message that will decide if your homepage slider is engaging to your visitors.
We recommend that:
- LIMIT YOUR SLIDES. Try and limit your slides to 3 or under. If you can get you message across with only two, all the better!
- CHANGE CONTENT REGULARLY. If you are going to use multiple slides its important to change this content out rather regularly. If you have the same #1 slide and use the remaining ones for special items only then users will not necessarily see them. If you have a special event or promotion, Make it #1…then take it down when its completed.
- KEEP THE MESSAGE CLEAR AND TO THE POINT. Humans are visual creatures, so engaging imagery is important, but so is the text or message you lay on top. Be pithy and to the point. The quicker a visitor registers the message of the slide the better.