Every church group or ministry goes into the world with the belief that the fire of the Holy Spirit is behind them and with the assurance that their mission will be successful. But sadly, this is just not the case. In fact, most ministries fail.
While the most important thing your ministry can do is trust God’s providence, it is also incumbent on you to make your mission and success. In religious marketing, it is just like Saint Augustine said “Pray as though everything depended on God. Work as though everything depended on you.”
To help prevent you from failing in your mission, here are 8 reasons most ministries fail:
1. You Don’t Have A Marketing Plan – Great marketing isn’t an accident. It takes research, educated decisions, testing, tracking and measuring. Most importantly it takes a plan. This is first on the list because it is the most crucial.
2. You Ignore The 90/10 Rule – Many marketers get stuck in the trap of only “preaching to the choir”, and perhaps no type of marketing is more likely to fall into this habit than religious marketing. You have to remember 90/10 rule in religious marketing. That is that if you only market to the very devout 10% you will miss out on the far greater 90% of those who identify as Catholic but perhaps are not as active in their faith. This is HUGE missed opportunity that almost every group misses!
3. Not asking questions –Question EVERYTHING about your business and ask everyone you come into contact with as many questions as possible to learn, grow, and constantly improve.
4. Doing nothing – It’s simple, if you don’t promote your ministry, it will fail.
5. Not tracking results – How in Heaven are you going to know what works and what doesn’t if you don’t track the results? If you’re not tracking you have no ability to plan and adapt, and we covered that in #1!
6. Not setting goals –Goals keep us on track; they give us direction. Without them you’re wandering aimlessly and most likely wasting a lot of time and money.
7. Not having an opt-in form – Emailing current and past customers is a great start, but what about the people who visit your website, Facebook, Twitter, or LinkedIn pages and then go away never to be heard from again? Wouldn’t’ it be nice to engage the serious window shoppers in some way? An opt-in form and a plan for following up is the way to do it!
8. Not hiring a professional– If you want to build an addition onto your home would you do it yourself or hire a professional? I mean, you know your home better than anyone, right? So why not do it yourself? Ridiculous, right? So then why would you try to “add on” – or grow – your business yourself? Hire a professional who has the right tools and knows the ins and outs of growing a business. There is the old adage that “sometimes you need to spend money to make money.” The same is true here, you can burn through your budget with no expertise or you can strategically hire experts you can optimize the effect and impact your budget can achieve.