There are so many Catholic organizations out there doing amazing work who truly are “The Laborers in the Vineyard of the Lord.” But despite the amazing efforts of these organizations and the serious investments of time and funds, many of them fail to ever reach their full potential.
Here are 10 things your Catholic organization can start doing NOW to create the kind of growth and impact you envision for your Catholic organization.
1. Set goals
The importance of having defined goals cannot be overstated for the success of your organization. Without having a clear vision of where you want to go and what you want to accomplish with your organization, you’re like a ship without a rudder. Setting goals and reviewing them often is essential to your success.
2. Study the Competition
Finding and studying organizations who operate and exist in the same realm as you is a great way to learn what works and what doesn’t. There is no shame in learning from others and great ideas can be found from observing what others are doing.
3. Identify a Target Audience
Knowing exactly who are the types of people who will respond to your message and how to reach them is something that is surprisingly overlooked. Many organizations don’t learn who it is they are trying to reach and instead send their message out en masse without any sort of targeting or demographic insight. Because of this their message falls on people who do not have ears to listen.
4. Create Content
Great organizations create content that their identified audience will have a natural interest in. By creating content, you can educate your audience about what your message is and allow you to organically build an honest relationship.
If you expect that a person who stumbles across your organization online will want to become a client or member from just an initial contact with no courtship, your plan is destined to fail. Without fostering and nurturing a relationship with your potential clients or audience, it is highly unlikely they will ever take action on your message. Building a relationship with prospects and leads is something that occurs over time.
6. Social Listening
Listening to what is being said about your organization across social media is important. Lots of opportunities can be missed if you are not listening. Perhaps someone has a problem or misunderstanding about your organization and is ranting about it on Twitter. If you are listening you have the opportunity to jump in and help with their concerns. A lot of people ask questions on social media networks. If you are listening you have the opportunity to respond and become a reputable source for them. Nurturing one fan on social media may not seem important or worth the time to most, but it is a reflection of your brand. People will notice when you are responsive which is better than the alternative of not being noticed at all.
Highly targeted communications in marketing are so much more effective than the generic approach of one massive email blast. Your database will be made up of people with different backgrounds, interests, and motivations. Effective marketers find out what makes the individuals in their list different by proposing the right questions and presenting them with the opportunities to identify their interests. By sending messages that are tailored to the unique desires of each segment your marketing will be much more effective.
8. A/B Test
By creating A/B Tests that compare the effectiveness of two competing marketing pieces, you can establish, with empirical evidence, which messages are more effective and which performs better to your audience. By always building in comparative tests, you can continue to refine and improve your marketing.
9. Measure & Analyze
Always look at the statistics of your campaigns and analyze them for insights. Great marketers always measure and analyze the performance of their campaigns. You must know page views, clicks, social media interactions, leads generated, click-through rate, bounce rate, cost per lead, cost per impression, and so on. Once you have compiled and reviewed this data you can use this information to assess if campaigns to inform you assessment of campaigns to see if they are worth continuing, if they need to be tweaked, or if the should be discontinued altogether.
10. Work With Professionals
Not every organization has on their staff all the members with all the skills they need to be able to accomplish their goals. Maybe you don’t have somebody strong in graphic design. Maybe budget doesn’t allow for a social media specialist. Maybe you can’t find a copywriter who can effectively and powerfully relay your organization’s message. By outsourcing and strategically working with professionals in key areas, you can quickly and dramatically improve the ability of your organization, without typically putting a huge burden on your resources.
If you would like to learn more about how Fuzati can help your Catholic organization become more successful and effective in its mission, contact us toll-free at 1-866-4Fuzati or click the button below.