Everyone who works in the profession of marketing, whether it is in the secular world or for the Church, knows there are times where a little help could go a long way. When a big deadline is approaching, or a client is being difficult, or when you are dry on inspiration, wouldn’t it be nice to have some help from Heaven?
Thankfully, there is a patron saint of marketing: Saint Bernardine of Siena
Saint Bernardine of Siena was a Franciscan friar who preached throughout Italy during the first half of the 1400’s. He was so renowned for his tireless and creative preaching that Pope Pius II called him “a second Paul”. It is said he preached for 8 hours a day for 50 straight days before his death in 1444. Because of his skill, he has become the Patron saint of all areas of speaking, advertising, public relations, etc.
In addition to his communication skills, he was also gifted at using visual elements to promote the faith. Saint Bernadine had a strong devotion to the Holy Name of Jesus, and to spread this devotion, he developed the “IHS” Christogram, one of the most famous visual symbols of the Church. He and his student, St. John of Capistrano, in their preaching missions throughout Italy, would carry wooden placards with the IHS surrounded by rays. St. Bernardine and St. John blessed the faithful with this monogram, invoking the name of Jesus, and many miracles were reported.