Walker + Associates, one of the most established full-service marketing and communications firms in the Mid-South, was awarded the VOX Grandis for its Mind2it program – a campaign for the Tennessee Higher Education Commission.
The firm asked Fuzati to create a social media platform using Facebook and MySpace to engage and encourage Tennessee teens from low-income families to go to college. Using online and social media platforms, the campaign fuses popular culture and entertainment with tips and resources aimed at teens continuing their education after high school.
James Dowd interviewed Walker + Associates’ President & CEO Ceil Walker Norris for his article in The Commercial Appeal. She gave this quote after winning the award: “This is such a surprise, I don’t even know what to say at the moment other than I’m thrilled and proud of the campaign. We have great clients and brilliant people working for us, which creates a winning combination.”
The VOX awards were established in 1992 to highlight the achievements of communicators working at large corporations, small private companies, consulting firms, educational institutions, nonprofit agencies, government organizations and as free-lancers. The 2009 VOX awards drew 110 entries.