Bringing At-One-Ment to a fragmented world through gospel love, mercy and healing.

We were hired to upgrade their online presence and develop the start of a complete rebrand with a new logo design.

THE BRIEF


With a foundation beginning in 1898,  Graymoor is the mother house for the Sisters of the Atonement, the Friars of the Atonement, home to the largest outdoor shrine to St. Anthony, the historic St. Francis Chapel and the men in recovery at the inpatient and outpatient treatment center of St. Christopher’s Inn. The Graymoor Spiritual Life Center has retreats year round, many of them focusing on recovery, Franciscan spirituality, liturgy and prayer.

The Franciscan Friars of the Atonement, while having a long established website, realized that their assets required an update to a more modern platform that supported mobile and allowed expandability to the latest marketing tools.

In concert with this, a new marketing/brand strategy was to be developed in consultation with Fuzati.

THE RESULTS


A new web presence

After a detailed review of both their current web presence & expanded needs, Fuzati developed a new website using the most up-to-date platform available.

This not only required the development of a mobile adaptive Wordpress website, but a custom build for their long established online store that would work in this new environment.

A new brand identity

In consultation with the Franciscan Friars of the Atonement, it was clear that they required more than just an updated, professionally designed logo.  With this in mind, FUZATI assisted in jump starting a new brand identity by establishing an initial set of branding standards that where incorporated into the website design, layout and design elements.