STRENGTHENING THE FAMILY AND THEIR DEVOTION TO GOD.

Fuzati was hired first to create a website and marketing plan for The Choice Wine.

THE BRIEF


Paradisus Dei is an apostolate dedicated to strengthening the family and their devotion to God. They currently have four main programs, including That Man Is You! (for men); The Choice Wine: 7 Steps to a Superabundant Marriage (for couples); Mother-Daughter Retreat; and Hope Undimmed (for teenagers and college students)

THE GOAL


Fuzati was hired first to create a website and marketing plan for The Choice Wine. In addition, we now manage email communications for 4 parish programs and live events as well as seek to increase awareness of the Paradisus Dei Facebook page.

In detail: Our marketing goals are directed towards bringing in new leads for The Choice Wine parish program, couples program and books, and to nurture those leads towards implementation/sales.

THE FOUNDATION


Key to successful marketing of The Choice Wine’s three implementation options, Fuzati:

  • Created a compelling website that was optimized for lead acquisition.
  • Built out nurture campaigns in InfusionSoft that successfully brought in leads, tagged them by implementation preference and moved them towards sales.

ONGOING THE CHOICE WINE MARKETING EFFORTS


  • Remarketing emails are sent out bi-weekly to the three email groups (parish program, couples program and book) to nurture leads towards sales. Cross-marketing also takes place.
  • Targeted campaigns in specific areas (designated by Paradisus Dei). These initiatives include emails as well as personal phone call follow-ups.
  • Strategic advertising both through digital ads in Catholic media as well Fuzati’s extensive social media audience.

EXPANDED SERVICE WITH PARADISUS DEI


After managing marketing efforts for The Choice Wine for almost a year, Fuzati now also:

  • Manages all of their internal and external email communications, covering all 4 of their acclaimed programs.
  • Manages Paradisus Dei’s Facebook Page, starting July 2016, with goals of creating new daily posts, traffic to the page, and increasing page like and audience awareness.

OUTCOMES


6,551

LEADS WITHIN A YEAR

150,000

Weekly FB traffic in first month

6+

Radio Placements

1100

Facebook Likes

  • The Choice Wine from 0 – 6,451 new leads within a year
  • 6 Radio Placements in a single month for The Choice Wine Book
  • Facebook Page Increase – 1,500 weekly traffic to 150,000 weekly traffic – within the first month of strategy
  • Facebook Page likes have increased 1100 within the first month.