BRAND IDENTITY | PACKAGE DESIGN | WEBSITE | SOCIAL MEDIA
Ave Rosary was born to fill a hole in the Catholic marketplace. The rosary may be a quintessentially Catholic devotion, but where could Catholics shop online for a beautiful yet affordable rosary they’d feel proud to give as a gift?
That gave the Ave Rosary team an idea: Create a one-stop, online shop with heirloom-quality rosaries that won’t break the budget. Specialize in rosary gift bundles perfect for life events or special occasions. And to customers with a rosary they already love, offer accessories to enhance their prayer.
Our design team brought this innovative concept to life as a fully developed brand. We identified the niche market of Catholics and created an online shopping experience they wouldn’t find anywhere else. Careful color, font and imagery choices distinguished Ave Rosary as the place to go for quality, giftable rosaries.
We crafted the Ave Rosary brand from the ground up to span all touchpoints of a customer journey.
The logo, website, packaging, email design and social media graphics invite customers to connect with the Catholic prayer tradition via the Ave Rosary brand. Thanks to this connection, customers grow into brand enthusiasts.
Thanks to strong branding and consistent design, Ave Rosary stood out in the marketplace when it launched. In its first month it gained a loyal social media following.
The Ave Rosary team continues to engage their followers on social media. As more engagement leads to more sales, the team is expanding the store with new products consistent with its mission and brand identity.