FOCUS
WordPress Websites | Custom Design and Development
THE
BACKSTORY
Focus had a problem: their website was stuck in the past. They were growing fast. They’d made a name for themselves ministering to college students, but now they wanted to expand their scope of mission. So they needed a new site that spoke to more audiences, from interested donors to current missionaries to alumni in parishes who wanted to stay connected.
WHAT
WE DID
We started by untangling the messaging. Who’s visiting? What do they need to hear?
Once that was clear, we redesigned the homepage to welcome everyone… then take them where they wanted to go, fast.
We also created digital page templates so Focus could build more new pages themselves.
WHY IT
WORKS
Each audience has a reason to visit. Donors want to give, parishes want resources, students want to stay connected. By aligning copy and design around the user journey, the site delivers real value, not just information.
THE
RESULTS
The new Focus website finally feels like the living, breathing hub of their mission.
And they have the tools to keep it going. With consistent messaging in place and flexible page templates at their fingertips, their team can keep building pages without starting from scratch every time.
READY TO STAND OUT IN THE DIGITAL SPACE?
Let’s transform your website into one you can be proud of — and your audience will love too! First, tell us about yourself.
OTHER STORIES
OF SUCCESS
Mercedarian Sisters
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Belmont Abbey College
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