Humanities Program at Providence College
Logo Design | Brand Refresh | College Marketing
THE
BACKSTORY
Providence College’s Humanities Program is not a lecture hall snoozefest. We’re talking a classic way to get a college education: smart, spirited and unmistakably Catholic. Prospective students needed to see it, feel it and really want it. Basically, we needed to stop a 17-year old in their tracks and make them say: “Okay, this looks like my kind of place.” They needed branding that could capture its sense of mission, tradition and excitement.
WHAT
WE DID
We designed two new logos:
- The Star: An eight-pointed emblem honoring the Catholic and Dominican roots that give this program its soul.
- The Bust: A stylized portrait of St. Dominic, giving a nod to tradition while feeling fresh and modern.
We also designed a viewbook: a mini guide that lets students see, feel and imagine life in the Humanities Program.
WHY IT
WORKS
Gen Z responds to branding that feels authentic and meaningful. The new branding hits that sweet spot:
- Modern yet timeless: A design that nods to history without feeling old-fashioned.
- Clear and bold: Recognizable at a glance, whether on a website, social media, or campus poster.
- Purpose-driven: Every element speaks to the mission and values of the Humanities Program.
THE
RESULTS
Fresh logos and a beautiful view book have helped make the Humanities Program a big man on campus.
What could have felt like “meh, just another major” can now be seen as a program that enriches young minds and prepares them as future leaders and all-around good people.
And the branding doesn’t just attract students. It gives the Humanities Program a stronger sense of identity as they elevate their presence in the campus community.
READY TO STAND OUT IN THE DIGITAL SPACE?
Let’s give you a design that elevates your Catholic identity and grows your loyal audience base. First, tell us about yourself.
OTHER STORIES
OF SUCCESS
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Byzantine Catholic Eparchy of Passaic
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