Othonia
BRAND IDENTITY | BRAND GUIDELINES | EXHIBIT DESIGN | COLLATERAL DESIGN
THE
BACKSTORY
Othonia promotes knowledge of one of the world’s most incredible sacred artifacts: the Shroud of Turin. Although they created permanent and traveling exhibits highlighting the scientific and Scriptural research done on the Shroud, they didn’t have a clearly identifiable brand and wanted us to help revamp the exhibit.
WHAT
WE DID
We helped them develop a brand voice and guidelines so that their messaging would be coherent. We also created their “Who Is the Man of the Shroud?” exhibit for the 2024 National Eucharistic Congress, incorporating stunning designs and captivating descriptions to lead people through the story. The success of the exhibit was overwhelming.
WHY IT
WORKS
Now that they have a unified brand, Othonia is more easily recognized as an authority on the Shroud of Turin. Given the visual appeal of the Shroud, our designs enable people to experience the face of Christ and connect with the resurrection, the most significant event in history.
THE
RESULTS
Othonia’s “Who Is the Man of the Shroud?” exhibit attracted more attendees than anticipated. Many people took the booklets we designed to share the Othonia experience with their friends and family. People who had never heard of the Shroud were captivated by its story, while those who were somewhat familiar with the artifact learned more about the research taking place.
Othonia has since received an influx of requests to display the exhibit across the United States and the world.
READY TO STAND OUT IN THE DIGITAL SPACE?
Let’s give you a design that elevates your Catholic identity and grows your loyal audience base. First, tell us about yourself.