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Oct 03 2024

Othonia

Othonia

Exhibit Graphics | Banner Design | Brand Refresh
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THE

BACKSTORY

Google the Shroud of Turin and you get a lot of clickbait. How do you teach people what’s actually fact? Othonia, the world’s leading organization on the Shroud, had a once-in-a-lifetime chance: the 2024 National Eucharistic Congress. They secured a massive exhibit space, where thousands of Catholics would walk past every day. With that kind of exposure, Othonia had to do this right. The problem? Their old exhibit had the facts, but not the wow factor.

case study Othonia logo white
case study Othonia Shroud Exhibit Our Solution Mobile

WHAT

WE DID

With the Eucharistic Congress just around the corner, we had to move fast.

In just a few short months, we revamped “Who is the Man of the Shroud” into an immersive, awe-inspiring exhibit.

  • Reworked the text across every panel: moving info around, sharpening the story and giving the whole exhibit a natural flow.
  • Gave the visuals more breathing room: Instead of cluttered collages, we went for grabbing attention at a glance, with supporting visuals to pull people deeper in.
  • Designed a hierarchy of information: Big bold takeaways for the casual skimmer, then more details for the deep-divers.
  • Color-coded themes (history, science, Scripture): This makes it easy to connect the dots without getting lost.
case study Othonia Why It Works

WHY IT

WORKS

Our approach made the Shroud of Turin impossible to forget:

  • The exhibit visually captivates and emotionally engages visitors.
  • Crisp, clear language boosts Othonia’s authority on the Shroud.
  • Overall user experience helps both newcomers and seasoned enthusiasts go deeper.

Even Jonathan Roumie from “The Chosen” showed up for a tour!

case study Othonia Why It Works

THE

RESULTS

  • We pulled off the redesign in record time.
  • The turnout was incredible. People waited over an hour just to get in.
  • Visitors lingered to soak in every detail.
  • Othonia is getting requests to show the exhibit nationwide, and even internationally.
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866-438-9284
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