Pints with Aquinas
YouTube Optimization | Email Marketing | Social Media
Matt Fradd started “Pints with Aquinas” to get some extra credit for a philosophy class. Before he knew it, he had a hit podcast on his hands. As “Pints with Aquinas” grew in popularity, Matt wanted to attract more views and subscribers on YouTube, so he could make the “Pints” experience bigger and better.
First, we revamped the look of “Pints of Aquinas.” Now Matt’s website, emails and social media all match the playful yet thoughtful style of the show.
Then we ran strategic ad campaigns to attract new email subscribers. When they shared their email address or became a patron, they received eBooks and other exclusive perks.
We also boosted Matt’s YouTube presence with bite-sized video snippets from his long-form episodes. They’re easy to find and easy to watch. And they get tons of views.
Matt gained thousands of subscribers after we targeted YouTube ads to Catholics who weren’t subscribed, but would be inclined to. All the while, we ran A/B testing on video titles and thumbnails to find winning combinations that maximized views. The polished new assets create brand continuity, and position “Pints with Aquinas” as a leader in the Catholic YouTube scene.
When we started with “Pints with Aquinas,” the show had accumulated 50,000 subscribers over a three-year time-span. Eighteen months later, it had over 188,000 subscribers and an average of 350,000 weekly views. That success has allowed Matt to build a new studio, bring in more big-name guests, launch additional shows and channels on other platforms, and give his patrons more perks.