Digital Advertising | Product Development | Market Research
Our team launched the uCatholic Store to sell exclusive Catholic T-shirts online. But after their popularity peaked, we knew we could offer so much more.
So we transformed the uCatholic Store into a place for Catholics to find quality gifts at a great value.
To chart a new direction, we tapped into the needs of Catholic online shoppers.
First, we surveyed our own customers. Using their feedback, we experimented with new items and tested their popularity. Now the uCatholic Store offers an expanding collection of Catholic art, books, candles, sacramentals and more.
Second, we launched new ads and promotional emails to highlight the uCatholic Store as a trusted, easy-to-shop online experience.
Our customer-centric growth model allowed us to explore new directions with an intentional plan. When we hit on a popular item, like our hand-poured candles, we focused on making them better and better.
To grow our customer base, we applied our marketing savvy to create brand-new ads. Their crisp, modern design stands out in the digital marketplace. Best of all, they convey a Catholic authenticity with the simplicity people expect from online stores.
Now uCatholic has grown into an established online brand. Because of its dynamic growth, we keep expanding the store with new and popular items.
- Year-over-year revenue growth: 79% for 2020-2021
- Store conversion rate: 19% year-over-year 2020-2021
- Returning Customer Rate – 3% growth
- 16% increase in total orders 2020-2021
- 1,000 new customers in 2021